So you want to learn the secrets of building a successful jewelry brand online?
Klarity London wasn't always predominately online based or a personalized Jewellery service. We originated from a brick and mortar shopfront. Spending over 13 years building a brand and a place hundreds of clients would be able to visit every month. We were based in London's Jewellery quarter known as Hatton garden, some call it the 'belly of the beast.' Super competitive and full of amazing jewelers in the area. As a lifestyle change and business adaption, we decided to downscale and invest in the marketing and quality of diamonds and jewelry. Now without the 6 figure business rent and rates, we are able to do this whilst having a lot more control over our schedules ( no more walk-ins) and still have a balanced family life.
However, the move from offline to online is like learning another language. At first, it was a minefield almost, we had all the resources, dabbled in online marketing but as you know it's not easy, especially with high ticket items. I can say there is simply no one out there that will tell you how or what they've done, and I know you can all relate. Let's be frank, this is a highly competitive market and we offer an emotion-based product and service.
Thank god I had the pleasure of getting to know Tracy and Robin. Coming from a similar background and going through the same journey they were able to help us design the business we wanted.
...and this is what we did.
Firstly we researched different platforms which were affordable and easy to use without any advanced tech knowledge needed to build the online store.
After weeks of testing and research we found that Shopify was the best platform suited for us. The main reasons why we chose Shopify was really easy, they did everything! Plus it was all in one place!
Payment Providers + Take payments from customers 24/7 and 'On The Go'
Add and remove inventory easily
Security! (This is super important and is automatically incorporated)
The list is actually endless, and we are still finding great new features today.
Before digging into the amazing resources I just want to keep it real with you so please read this important disclosure:
Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.